The Prodigy magazine advert analysis notes

The Prodigy - Invaders Must die (Album)

Genre:
• Big beat, Breakbeat, Rave, Electronica, Hardcore techno

Description:
• album cover image covers entire page
• same font used throughout advert
• comments from music magazines (of the same genre) on the album
• website for band
• website for the actual album
• no date for album release just says "out now"
• Blimp image from cover links to idea of title of the album Invaders Must Die
• limited colour scheme Black, white and orange
• all colours highlight each other

Funeral for a friend magazine advert analysis notes

Funeral for a friend - Your History Is Mine (Greatest Hits Album)

Genre:
• Post-hardcore, emo, Screamo

Description:
• albums cover
• talks about old songs being included
• brand new tracks
• website for band
• bands MySpace
• same font used on advert that is used on album cover
• date of album release
• Album cover image doesn’t take up full page, space is left at bottom of the page for the extra information.
• simple colour scheme with black and white
• album cover image has a low colour saturation

Biffy Clyro digipak cover analysis notes

Biffy Clyro - Only Revolutions

Genre
• Alternative rock
• Experimental rock

Cover description
• country landscape
• a couple with red and blue sheets which is what the viewer is first drawn to
• flames in background
• over-cast sky possibly reflecting mood of couple
• both people have something behind their backs
• The band name and title are both written in a formal typed style which means that it may be a traditional album and the music might not be new in the way of techniques.

The Blackout digipak cover analysis notes

The Blackout - The Best In Town

Genre
• post-hardcore
• screamo (recently)

Cover description
• dark colours such as black and dark green
• illustrations in a hand-drawn style
• landscape of a town (links to title "best in town")
• on a hill a ray of light highlights a character
• monster like figures in buildings of town
• bands name and title of album are written on cover in childlike writing which links to the hand-drawn images showing a child's imaginative and fantasy world.

Lostprophets music video analysis notes

Lostprophets – For He's A Jolly Good Felon

http://www.youtube.com/watch?v=zjNRNeKqQqA

Genre
• Alternative rock, hard rock, emo, nu metal

Narrative
• "The song is about us growing up on council estates in Wales. The lyrics are about that way of life, I am not condoning it. We were good boys, it was just that our environment exposed us to anti-social behaviour. In this new album I have been very honest lyrically without a filter or producer. I have already covered areas like the conditioning of society and my anger towards it, so I suppose I just didn't want to repeat myself."
• Black and white
• Lead singer follows character like a conscience
• Clips of band performing on streets

You me at six music video analysis notes

You me at six – Kiss and Tell

http://www.youtube.com/watch?v=6hHA7vBJUE4

Genre
• Pop- punk, Alternative rock, powerpop, emo, post hardcore.

Narrative
• House party
• The music video features the band at a house party performing with various shots of people partying.
• Multi-strand narrative
• Cross-cutting scenes of band performing
• The song is a first person narrative about a girl that everybody wants, and how she has a promiscuous nature and "Kisses and Tells"
• UV scene as music builds.

General Fiasco Music video analysis notes

General fiasco – I’m not made of eyes

http://www.youtube.com/watch?v=gqIZPiBQyIY

Genre
• Alternative, indie, pop-rock
Narrative
• Walking through set
• Characters miming lead singer
• Owen Strathern is the only member of the band to feature in the video and is only in it for the first 35 seconds and the last 27 seconds.
• Actual singer opens door and lets in new character who is looking for a girl and then takes the singers role as lead character.
• All characters get replaced by new characters
• Circular structure as singer takes back lead role in the end.
• Features the actors Emilia Fox and Shaun Evans, both of whom appeared in his Oscar nominated short film Cashback.

Brief

I have decided to do the first brief which is to construct a promotional package for an release of an album. The main project of a music video and the ancillary tasks of a digipak and a magazine advertisement for digipak. I have a band to work and they have said that I can use one of their songs as the backing track and that if I need them, they will be in the video. I don't have ideas for the video, digipak or advert yet.

I have to analyze 3 music videos, 2 digipaks and 2 magazine adverts. The music videos I am going to analyze are;

• General Fiasco - I'm not made of eyes
• You Me at Six - Kiss and tell
• Lostprophets - For he's a jolly good felon

The 2 digipak covers I'm going to analyze are;

• The Blackout - The Best In Town
• Biffy Clyro - Only Revolutions

The 2 magazine adverts for digipaks I'm going to analyze are;

• Funeral For a Friend - Your history is mine (greatest hits album)
  
• The Prodigy - Invaders must die (album)