Magazine Advert Construction

Digipak Construction

Storyboard (pages 1-5)

Storyboard (pages 6-9)

Digipak mock sketch

This is the mock sketch for my ancillary task of my digipack.

Magazine advert mock sketch

This is the mock sketch for my ancillary task of my magazine advert.

Cast Report Interview Questions

What’s your name?

What character are you going to play?

What kind of character are they?

What are the similarities and difference between you and your character?

Have you had any previous acting experience?

How do you fit the conventions of the genre?

Location Report notes.

Why I chose the setting of Prospect Park?

• Lighting - I could get the effect I needed such as the sunset.
• No need to gain permission - No need to go to talk to local council.
• Atmosphere is creates - Romantic aspects.
• Fits genre - Park/Woods setting is popular choice of setting in this genre.
• Conventional - Easy to access and doesn't use modern technology.

Questionnaire Results.

This is the link to the results to my questionnaire in which I asked 10 people of my target audience their views on what they want in a music video. I also drew conclusions on these results and talked about how I will incorporate these results into my music video.

http://www.youtube.com/watch?v=CwXcze9Otu8

Treatment

Music video Treatment:

Title: ‘Honestly, I’m a Fake’ by Goodnight Vienna

Genre: Alternative rock.

Narrative: Video starts as a group of friends, who will be the band members and their close friends, hanging out and having a laugh at the park in the evening. The main characters are made clear through the use of close ups and tracking of the characters. Lead girl catches sight of lead boy walking away from group and runs after and pulls boy back. There is then shouting and the girl gestures towards the other girl asking who she is? In the climax of the argument either the male or female lead will mime the title of the song, which is ‘Honestly, I’m a Fake’. The boy goes back to the other girl and the lead female actress stays where she is. When she finally turns around and start to re-join group there will be flashbacks to the relationship in the past and the good moments. Performance shots will be used after the flashbacks for the rest of the video with some crosscutting to close-ups of the lead actress expression and how the rest of the friends are still having a good time.

Shooting schedule and Equipment list

15 weeks (including half term):

• Planning - 4 weeks – draw up storyboard/location reports/cast lists…
• Shooting - 2 weeks – Half term week (23rd - 31st October) and either week before or after depending on availability of band.
• Editing – 1 week
• Magazine advert - 3 weeks – 1 week planning/2 weeks constructing.
• Digipack – 3 weeks – 1 week planning/2 weeks constructing.
• Evaluation – 1 week – answering question/feedback.

Equipment list:

Props;

• Mobile phone
• BBQ fire
• Couples photograph
• Bags
• Crates of drink?

Recording Equipment;

• Camera
• Tripod
• Flood-lights (if needed)

Focus group questions

General Fiasco – I’m not made of eyes

1. Did you prefer having actors instead of the band?
2. What did you find appealing about this video?
3. What were your views on the continual tracking of the camera?
4. Do you like the idea of a limited setting?
5. Do you enjoy the use of miming by the actors?
6. Was the narrative clear?
7. Did you like that the video has a circular structure?
8. Do you think that the age range of the characters in the video were too limited?

You Me at Six – Kiss and Tell

1. Do you want a video with a clear narrative?
2. Do you prefer a Single or multi-strand narrative?
3. What were your views on the representation of teenagers?
4. Did you like the use of props?
5. What do you think was most appealing about this video?
6. Did you think the close-ups at the beginning were successful in giving you an idea of how the narrative will unfold?
7. Did you like the use of UV light and glowing neon colours?
8. Do you find that the camera movements successfully make the audience feel that they are in the video?

Lostprophets – For he’s a jolly good felon

1. Did you find the use of the black and white camera appealing?
2. Did you like the idea of cross-cutting scenes of the band performing?
3. What did you find the most appealing about the video?
4. Do you think the way the stereotypes were portrayed was successful?
5. Do you think that shooting scene at both day and night was successful?
6. Did you find the use of the band acting as a conscience appealing?
7. Does the use of the ‘to be continued.. .’ make you want to see the next part of the narrative?
8. Did you like the use of shooting on location?

The Prodigy magazine advert analysis notes

The Prodigy - Invaders Must die (Album)

Genre:
• Big beat, Breakbeat, Rave, Electronica, Hardcore techno

Description:
• album cover image covers entire page
• same font used throughout advert
• comments from music magazines (of the same genre) on the album
• website for band
• website for the actual album
• no date for album release just says "out now"
• Blimp image from cover links to idea of title of the album Invaders Must Die
• limited colour scheme Black, white and orange
• all colours highlight each other

Funeral for a friend magazine advert analysis notes

Funeral for a friend - Your History Is Mine (Greatest Hits Album)

Genre:
• Post-hardcore, emo, Screamo

Description:
• albums cover
• talks about old songs being included
• brand new tracks
• website for band
• bands MySpace
• same font used on advert that is used on album cover
• date of album release
• Album cover image doesn’t take up full page, space is left at bottom of the page for the extra information.
• simple colour scheme with black and white
• album cover image has a low colour saturation

Biffy Clyro digipak cover analysis notes

Biffy Clyro - Only Revolutions

Genre
• Alternative rock
• Experimental rock

Cover description
• country landscape
• a couple with red and blue sheets which is what the viewer is first drawn to
• flames in background
• over-cast sky possibly reflecting mood of couple
• both people have something behind their backs
• The band name and title are both written in a formal typed style which means that it may be a traditional album and the music might not be new in the way of techniques.

The Blackout digipak cover analysis notes

The Blackout - The Best In Town

Genre
• post-hardcore
• screamo (recently)

Cover description
• dark colours such as black and dark green
• illustrations in a hand-drawn style
• landscape of a town (links to title "best in town")
• on a hill a ray of light highlights a character
• monster like figures in buildings of town
• bands name and title of album are written on cover in childlike writing which links to the hand-drawn images showing a child's imaginative and fantasy world.

Lostprophets music video analysis notes

Lostprophets – For He's A Jolly Good Felon

http://www.youtube.com/watch?v=zjNRNeKqQqA

Genre
• Alternative rock, hard rock, emo, nu metal

Narrative
• "The song is about us growing up on council estates in Wales. The lyrics are about that way of life, I am not condoning it. We were good boys, it was just that our environment exposed us to anti-social behaviour. In this new album I have been very honest lyrically without a filter or producer. I have already covered areas like the conditioning of society and my anger towards it, so I suppose I just didn't want to repeat myself."
• Black and white
• Lead singer follows character like a conscience
• Clips of band performing on streets

You me at six music video analysis notes

You me at six – Kiss and Tell

http://www.youtube.com/watch?v=6hHA7vBJUE4

Genre
• Pop- punk, Alternative rock, powerpop, emo, post hardcore.

Narrative
• House party
• The music video features the band at a house party performing with various shots of people partying.
• Multi-strand narrative
• Cross-cutting scenes of band performing
• The song is a first person narrative about a girl that everybody wants, and how she has a promiscuous nature and "Kisses and Tells"
• UV scene as music builds.

General Fiasco Music video analysis notes

General fiasco – I’m not made of eyes

http://www.youtube.com/watch?v=gqIZPiBQyIY

Genre
• Alternative, indie, pop-rock
Narrative
• Walking through set
• Characters miming lead singer
• Owen Strathern is the only member of the band to feature in the video and is only in it for the first 35 seconds and the last 27 seconds.
• Actual singer opens door and lets in new character who is looking for a girl and then takes the singers role as lead character.
• All characters get replaced by new characters
• Circular structure as singer takes back lead role in the end.
• Features the actors Emilia Fox and Shaun Evans, both of whom appeared in his Oscar nominated short film Cashback.

Brief

I have decided to do the first brief which is to construct a promotional package for an release of an album. The main project of a music video and the ancillary tasks of a digipak and a magazine advertisement for digipak. I have a band to work and they have said that I can use one of their songs as the backing track and that if I need them, they will be in the video. I don't have ideas for the video, digipak or advert yet.

I have to analyze 3 music videos, 2 digipaks and 2 magazine adverts. The music videos I am going to analyze are;

• General Fiasco - I'm not made of eyes
• You Me at Six - Kiss and tell
• Lostprophets - For he's a jolly good felon

The 2 digipak covers I'm going to analyze are;

• The Blackout - The Best In Town
• Biffy Clyro - Only Revolutions

The 2 magazine adverts for digipaks I'm going to analyze are;

• Funeral For a Friend - Your history is mine (greatest hits album)
  
• The Prodigy - Invaders must die (album)